How Great Leaders Inspire Action by Simon Sinek

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Fascinated by the leaders who make impact in the world, companies and politicians with the capacity to inspire, Simon Sinek has discovered some remarkable patterns in how they think, act and communicate. This TED talk originally recorded in September, 2009 at TedX Puget Sound has had over 24 million views.

Sinek proposes that an idea, which he calls “the golden circle” explains the patterns around why some organisations and leaders are able to inspire and others aren’t. An ethnographer by training, Sinek is an adjunct of the RAND Corporation. He writes and comments regularly for major publications and teaches graduate-level strategic communications at Columbia University.

Title: How Great Leaders Inspire Action
Author: Simon Sinek
Format: TedTalk
Year Published: 2009
Publisher, City: Ted Talks, Puget Sound
Access:…by-simon-sinek/ ‎

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